The article review Cash for gold
Emma Derringer in her article Cash for gold! presents the problem of spending money on shopping when you have no intention to do this. She says that you are manipulated by the strategies, called the science of atmospherics, created by shopping psychologists. On the basis of research and psychological knowledge goods in department stores are placed in the most suitable section, on the most noticeable shelf. According to the author, even music, which you hear in shops, is chosen deliberately. Some shop managers try to get customers to fritter away more money by means of a beautiful aroma. To improve the system of affecting a clientele some department stores have introduced loyalty cards, which offer shoppers money-off vouchers and tell manages very useful information about their customers.As Emma Derringer says, there are so many factors which make you pay for useless items that you aren't responsible for doing it. You are just a
Cash for gold is only the first article from the new series started in The Washington Post this week. All the articles concern our behaviour as a customers, the impact of advertising and the effects of new marketing on our consumer choices.